Click and Collect Alternative: Why Retailers Add Marketplace Pickup Home Delivery

Click and collect means the customer picks up an online order at your store. Marketplace pickup sends a driver to collect the order from your store and deliver it to the customer's door. Retailers often offer both: click and collect for small items, Marketplace pickup for bulky ones.

When Click and Collect Falls Short

A customer who buys a dining table online cannot fit it in a compact car. Forcing store pickup creates abandoned carts, awkward returns and bad reviews.

Side-by-Side Comparison

| Feature | Click and collect | Marketplace pickup delivery | |---|---|---| | Customer effort | Drive, load, unload | None | | Item size limit | Customer vehicle | Driver vehicle | | Speed | Same day | Same day or next day | | Store workload | Staging, handoff | Staging, driver handoff | | Best for | Small to medium goods | Bulky, heavy, fragile goods |

A Hybrid Checkout Flow

1. Customer picks items online 2. Checkout shows pickup or home delivery options 3. Large items default to delivery 4. The store requests a Marketplace pickup when the order is ready

Operational Tips

- Stage large orders near the loading door - Print order labels with customer contact notes - Confirm pickup windows with the driver - Send customers delivery status updates

The Revenue Upside

Offering delivery on large items reduces cart abandonment and increases average order value because customers feel comfortable buying bigger pieces. Explore our [retailer program](/landing/retailers) and [request a delivery](/request-delivery) to try a hybrid model.

Frequently Asked Questions

Can I offer both options at the same time?

Yes, many retailers do.

Do drivers wait if the order is not ready?

Plan staging ahead so the handoff is quick.

Does this work for online-only retailers?

Yes, as long as you have a pickup address such as a warehouse or storefront.